Soko was founded in 2012 by Ella Peinovich and Gwendolyn Floyd. The company was born out of a love of design, a combination of global perspectives, the desire to connect and empower entrepreneurs via the use of the technology around us, and a belief that women can change the world. It is now a women-led, people-first ethical jewelry brand and tech-powered manufacturing platform built to connect artisans in Kenya with the global market. Unlike centralized factory production, they use technology to enable the human workforce.

As a certified B-Corp, they believe in using business as a force for good to balance profit with purpose. Leveraging the power of business for maximum positive impact, B Corps build a more inclusive and sustainable economy to help solve the social and environmental challenges our world faces today.

Soko works towards reducing inequality and poverty, building a healthier environment, stronger communities through the creation of high-quality jobs with dignity and purpose. They provide detailed support and training to improve and enhance skillsets. After a period of apprenticeship, artisans are encouraged to build their own workshops and workforce.